July 2020

It’s hard to sum up this past month. On one hand there was a lot of good progress made in terms of sales, but I kind of crashed and burned during the last two weeks and got very little done. I want to be real about my journey and burning out is about as real…

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June 2020

For many years I’ve read and been inspired by open startups and creators who share their results and numbers with the world. So when I started Sftwr, my intention has always been to be extremely transparent with the business and share wins, losses and the in-betweens. I’m excited that June was the first month where…

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The 2 week SAAS MVP

I posted this on the IndieHackers community about a month ago, but felt it’s worth a re-post here. It’s a story of how I built the Watchtower MVP in 2 weeks. Even though I’m about to reposition Watchtower as an ecommerce monitoring service, I learnt a ton by building fast, launching quickly and having real…

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Fresh start

I just pulled the trigger on deleting all of my previous blog posts on this site. Sure, I have a backup of them in case I ever need to reference them again in the future, but to the outside world, they’re gone. 404, no redirect. I’ve been blogging on this website for around 16 very…

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