Categories
Thoughts

The 2 week SAAS MVP

I posted this on the IndieHackers community about a month ago, but felt it’s worth a re-post here.

It’s a story of how I built the Watchtower MVP in 2 weeks. Even though I’m about to reposition Watchtower as an ecommerce monitoring service, I learnt a ton by building fast, launching quickly and having real users use the product.


I wanted to tell my story of how I spent the past 2 weeks building and launching a MVP SAAS product.

I’ve had a goal to build a SAAS product for a very long time. I’ve spent 2-3 years thinking about it, coming up with ideas, over-analysing and reading about other peoples successes, thinking to myself “one day I’ll do that”.

Two weeks ago, I realised that if I was ever going to make this dream happen, I ironically needed to stop dreaming and start doing! Enough messing around, it was go time. It was a Friday and I said to myself, this weekend I am going to build and launch a SAAS product.

Well, come Sunday I had made a lot of progress but I had a little way still to go. The product I was building was essentially 3 different pieces as it includes a WordPress plugin, membership website and backend service worker. I was still fired up to get the product finished though.

In the past, it’s usually at this point that I’d give up and I knew it. It would be a convenient time to use my 3 kids or full time work as an excuse to not continue. But I pushed through and constantly reminded myself of the end goal.

The next week and a bit after the initial build weekend was hard. I worked a number of late nights and had to try balance family life, work and finishing the product.

I’m proud to say that yesterday I launched Watchtower. It’s not perfect and there are a few kinks but it’s live and people are signing up.

To throw a cherry on top, I got my first paying customer!

My hope is that if you’re reading this and are in the same position as I was 2 weeks ago, that you find motivation in this and build your product. And so my question to you is this, what are you building and launching this coming weekend?

Follow along as I build a software business

Leave a Reply

Your email address will not be published. Required fields are marked *