Hi, I’m Matt Geri.
An adventurer, programmer and story-teller.

On this blog I share my on-going journey of building a software business. I openly share my numbers, wins and failures.

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Current Projects


BlackMane is my holding company for the different software businesses that I am working on. I’m currently focused on WP Discussion Board, WP Subscriptions and WP Geeks.

Visit BlackMane

Lost Overlanding Logo

Lost Overlanding

Many years ago I had a dream of doing an extended overland trip through all of the different Southern African countries that border South Africa. I bought a Land Rover Defender 90 to fulfil that dream but life got in the way and I sold it just before I got married in 2011. I’m now rekindling that dream and documenting the journey at Lost Overlanding.

Visit Lost Overlanding

Bushstory Logo


A brand that I’m building to share the magic and wonder of the African bush. I tell stories, showcase some of my photography and hopefully one day, I’ll get to produce a few short films. Oh, and I’m also in the process of looking for some land, south of the Kruger Park, to build a small bush cabin/lodge on.

Visit Bushstory

Outside of the above, I love to spend time with my kids and my wife Megg who runs a dance studio here in Cape Town.